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Problem #3: How do I make money from products with (Master) Resell Rights?

Solution: This is a very broad question but by far one of the most popular ones I know, too. I can’t offer a “one size fits all” answer. However, consider the following suggestions:

• If you own the (Master) Resell Rights to unique products… you will do well to resell them as individual products. Since not many others own the rights to the same products as you do, you can safely set up your sales letter, thank you page, order link and all – and then focus on driving in targeted traffic and allow the sales letter to do the converting and selling for you.

• If you own a VAST collection of products with (Master) Resell Rights… you can start your own paid membership site and charge a fee. If you actively download and collect new products, you’re probably game for a monthly fee membership site. Otherwise, you can charge an annual or one-time fee to permit your irregular updating and schedule. You don’t have to necessarily aim at other resellers to get into your paid membership site, though. In fact, you can pool a large collection of products with (Master) Resell Rights on a certain topic, say, self development, and attract the interest of entrepreneurs, business people, teachers, and coaches to join your membership site.

• If you have a bundle of products (but not an arsenal of them)… you will do well to consider packaging them. This is an overused strategy employed by many a reseller online, but can still work in your favor if done right. In my experience, they often do well if used as back-end sellers in your Thank You page. Yes, I’m suggesting that you target your customers who already bought your initial product from you. The other success factor includes how related and how well they compliment the first purchase, too. You don’t have to “over-bundle” your package; 3 to 5 products will do. In many cases, too many products in a package at ridiculous amounts might come across as “low quality, rehashed products – all in one”.

• If you are allowed to use the products as bonuses… they will do well to compliment your affiliate marketing efforts. For instance, you can pool the products all in one page, called a “bonus incentives” page, and every time you run an affiliate promotion campaign to your mailing list, you can offer the bonuses found on your bonus incentives page as an additional incentive for your subscribers or members to buy through your promotion link.